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This page is for advertisers, the people buying placement on a publisher’s site. You subscribe to a plan, submit your creative, and go live once the publisher approves it.

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The flow

  1. Pick a plan. On the publisher’s site, open the “Subscribe to advertise” widget and choose a tier. Each tier shows its price and what it includes.
  2. Pay. Checkout runs through Stripe. The publisher bills you directly as a recurring subscription (monthly by default, depending on the plan).
  3. Submit your creative. After payment, you land on a short form. You provide a name, a destination URL (where clicks go), and any custom fields the publisher asks for. Some fields accept an image upload.
  4. Wait for approval. Your ad goes into the publisher’s review queue as Pending. You get an email when they decide.
  5. Go live. Once approved, your ad serves on the publisher’s site.

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What “live” means

An ad serves only when it is approved and its subscription is active. If approval is pending, or if a payment fails and the subscription lapses, the ad stops serving until both are true again.

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After you submit

The publisher can take one of three actions, and each sends you an email:
  • Approved. Your ad is live and your subscription renews on its normal schedule.
  • Changes requested. The publisher needs an edit before approving. Your subscription keeps running, and you can resubmit.
  • Rejected. The ad was not approved. Your subscription is canceled, so you are not billed again.

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Updating or canceling

To change your creative, reopen the page you landed on after checkout (the change-request email links to it) and choose Edit ad. If your ad is already live, it keeps serving while the publisher reviews your update, and the changes go live once they approve them. If they reject the update, your current ad keeps running. To cancel, open the billing link the publisher sends you, where you can also update your card and see your invoices. You can also reply to any email from the publisher and they will cancel for you.
  • Paid up. Canceling takes effect at the end of the billing period you already paid for. Your ad keeps serving until then, and you are not billed again.
  • Payment failed. Canceling takes effect immediately, and the payment retries stop.