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When an advertiser pays and submits creative, the ad lands in your queue. Nothing serves until you approve it. Review ads under Ads.

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Statuses

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The review page

Open an ad to see everything you need to decide:
  • The creative: name, destination URL, and every custom field value (images preview inline).
  • The tier and its weight.
  • Billing: the price, subscription status, and renewal date.
  • The advertiser’s name and email.
  • Performance over the last 30 days once the ad starts serving.

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Your three decisions

You can leave an optional note on each decision. The note is emailed to the advertiser, so it is where you explain what you need.
  • Approve. The ad goes live. A note is optional.
  • Request changes. The subscription keeps running and the ad returns to Pending. The advertiser gets your feedback and can resubmit. A note is required.
  • Reject. The subscription is canceled immediately, so the advertiser is not billed again. A note is required.

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Updates to a live ad

An advertiser can edit an ad after you approve it. The edit doesn’t take the ad offline: the approved version keeps serving while the update waits in your Needs review queue, marked Update pending. The ad page shows each changed value next to the current one.
  • Approve update. The changes replace the live creative.
  • Request changes. The current version keeps serving. The advertiser gets your note and can resubmit the update.
  • Reject update. The changes are discarded. The current version keeps serving and the subscription stays active.
Edits you make yourself with Edit apply to the live ad straight away and don’t need review.

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When an ad actually serves

Approval is only half of it. An ad serves only when both are true:
  1. Its status is Approved.
  2. Its subscription is active or trialing.
That keeps the two concerns separate. A paid subscription with creative that breaks your rules does not serve, and an approved ad stops serving the moment payment lapses.

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Emails

Revinel sends transactional email at each step:
  • To you when a new ad or an update to a live ad is waiting for review.
  • To the advertiser when you approve, reject, or request changes.

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Cancellation

Advertisers cancel from their billing link, or by replying to any of these emails so you can cancel from your Stripe dashboard. To get the link, open the advertiser’s page and choose Copy billing link. Revinel also includes it in failed-payment emails. A paid-up advertiser who cancels from the billing link keeps serving until the end of the period they paid for. An advertiser whose payment failed is canceled immediately, which stops the payment retries. When a subscription ends, the ad stops serving automatically. Once a cancellation is scheduled, Revinel emails you and flags the advertiser as Canceling on the dashboard, on the advertiser page, and in the Renewals list. The ad keeps serving until the paid period runs out, so that window is your chance to ask what went wrong. If the advertiser gave a reason in Stripe, Revinel shows it next to the cancellation.