What tracking measures
When an ad serves on your site, Revinel records two events: impressions (the ad was viewed) and clicks (a visitor followed it). These are stored as aggregate daily counts per ad. There is no per-visitor record, no profile, and no cross-site identifier.About IP addresses
Tracking endpoints use the request IP for one purpose only: to rate-limit events so a misfiring loop or bot cannot inflate your counts. The IP lives in a short-lived counter and is never written alongside your stats. Your reported numbers contain no IP data.Cookies
The@revinel/sdk and the tracking endpoints set no cookies. Ad serving and
measurement work entirely through stateless API calls.
Checkout is the one exception, and it is not yours to worry about. When an advertiser subscribes,
they are handed off to Stripe, which manages its own session under Stripe’s terms. That happens on
the advertiser side, not on the pages where you render ads.
What to tell your visitors
Because the measurement is aggregate and cookieless, it is far lighter than typical ad tech. Even so, disclose it. A short line in your privacy policy usually covers it:We use Revinel to display ads on this site. Revinel counts ad impressions and clicks in aggregate to report performance. It does not use cookies and does not build a profile of you.Revinel is a tool, not a legal opinion. You know your jurisdiction and audience best, so confirm your own disclosure obligations with your counsel.